Have you ever seen a pixilated square possibly attached to a lamppost by a sticker? Or even have you been to a restaurant at any point over the last two years where instead of you and your companions being presented with a menu, you are presented with a pixilated square that says, “Scan Me”? If so, you have seen and possibly interacted with a QR Code.
A QR Code (or a Quick Response Code) is a type of barcode that sends digital data to a user in the offline world facilitated through an interface (typically smartphones) to take them online. The characteristics of a QR Code is that it has three large eyes (the squares on the corners) and that it holds a number of square pixels spread out across them in a random order. The purpose of QR Codes is that they store alphanumeric data on both horizontal and vertical plane and can store up to 4096 characters in the conventional Unicode A-Z and 1-9 format.
Although QR Codes are not necessarily new as they have been developed in the early 2000s it is only within the last five years that QR Codes have had more versatile utility. This is because of the development of the smartphone back in 2007. As the technology had improved year on year the necessity for smartphones too be utilized in various manners need expand to become more flexible. This included needing both social and workplace utility. In most modern iPhone the camera app will allow you to scan a QR Code and most modern Android phones Google lens is pre-installed as a functional app to allow you to scan QR Codes.
While all that is technical information it doesn't completely explain what it does. To the right kind of people, it provides value, and it provides information that is accessible online either in the public web, or even a private page.
Value to the Customer
The question is what QR Codes are used for. As mentioned earlier a QR Code is a type of barcode that sends digital data to a user in the offline world in essence what this means is that it allows a person in the offline world to connect to the online world in some shape or form. QR Codes have the capacity to send somebody to a website take somebody to a YouTube video, Share their number or their contact information, offer somebody more information about a particular product or service or as we seen quite often during COVID-19, The scanning of a vaccine certificate, and even have applications in restaurants where the menu can be viewed by simply scanning the QR Code allowing somebody to order directly from their phone without having to deal directly with staff, allowing staffing resources to be utilized more efficiently.
There is also value in educating a person on how to scan and make use of QR codes. For example it is quite likely that a number of people are unsure of the value that QR Codes actually provide and it is up to the representative of the company for example in the case of a restaurant it would be a waiter or a floor supervisor and likewise in the case of real estate it would be up to the broker To show how QR Codes work on a mobile phone which will include explaining what it is, explaining how it works, explaining what they need, and how it helps the customer. Not necessarily just in this instance but in also other avenues of their daily life.
Educating a person who is about to scan a QR Code is psychologically valuable because you are spending time helping them by telling them what it is how it works installing scanning software which is always free and leading the prospects down the QR Code funnel which may in fact lead to a sale. Even if the sale does not necessarily take place here and there the prospect will be thankful for the education that you have provided them and also keep you in mind for future contact.
Value to your Business
While this may be valuable for the customer, where is it valuable to you? In truth there is great value to the use of QR Codes in the real estate sector and it is also comparable to that of the restaurant and hospitality sector. In the case of restaurants wait staff do not need to know the full details of the menu or to spend time answering frequently asked questions as all that information can be stored in the QR Code this allows wait staff to focus their attention in serving food, maintaining the presentation of the premises, or alternatively it allows the restaurant to operate with less staff reducing the overhead whilst maintaining profits simultaneously.
For real estate, QR Codes can be generated for each and every individual listing and information about each premises can be stored on various QR Codes. The QR Code can take them straight to a webpage where all the information about the property would be on hand on the web page which can include a video of the premises various photographic images of the space in order to view the information, they're asking for a name email address or some other form of contact information in relation to a specific property that they wish to view.
What this does is that this saves the real estate agent time that could be spent on facilitating viewings, settling transactions, and making valuations as opposed to simply acting as the first point of contact, which usually entail answering frequently asked questions about a particular property with information that they could find online on your website instead.
Because of this there is much value saved in the process of delivering an equal outcome to the prospect or client with the aid of technology it is setting up an autonomous system which allows you to focus your attention elsewhere in other areas where your business generates more revenue. There is also much value in data you can share with others via a QR Code.
With a QR Code you can also send contact information on business cards that are scannable by the prospect which can have all sorts of user information such as a work mobile a work email, a LinkedIn page and the company website which also include an overview about the individual that they are working with in an effort to build more trust additional security with the prospect. Being able to save so much space on information such as small square pixels, you can actually invest in business cards that are either plastic or metal to offer the appearance of a more prestigious service.
How to create QR Codes
Create QR Codes for Free
As a matter of fact, there is no one best way to create a QR Code for business use. It seriously depends on what your needs are as a business and how you wish to present yourself. For example, there is a free system that you can use to generate the QR Codes for yourself. You can access it here by following this link https://www.the-qrcode-generator.com/ this allows the user to generate their own QR Codes with no customisation or branding.
The process of production is extremally simple. All you need is a link or a URL to an existing piece of content or a page and simply copy and paste it into the generator where the QR Code will change its profile both horizontally and vertically according to the type of digital content via a link you wish to include.
We're going to tell you how to generate your own QR Codes for free using the-qrcode-generator.com.
Step 1: Follow the link https://www.the-qrcode-generator.com.
Step 2: Paste the destination URL into the QR Code generator to send your users to the type of content you would like them to see this can be anything that is online in the digital space such as a website link a YouTube channel, a Facebook page and so on.
Step 3: Test a QR Code with the mobile device you have on your person and attempt to scan it if it is successful, it should take you to the destination URL.
Step 4: If you are happy with the results save the QR Code as a filename and save it in the format that you desire. With this generator you are able to save it as a PNG file an SVG file or an EPS file. For a majority of circumstances the PNG file will suffice as the most optimum file type.
Step 5: View your new QR Code that you have just downloaded on your device and scan it again with your mobile device. Nothing should have changed between the first test or the second test and therefore, it should redirect you to the destination URL.
Step 6: Save your QR Codes that you have generated in relevant folders on your PC this will allow you to be organized and save you time in finding them for future purposes.
Step 7: Distribute your QR Code and content among your customers or prospects and that requires a process that you are most comfortable with if you are comfortable with approaching people directly and asking them to scan your QR Code to take them somewhere for something that they need then that is the process that you should take you can alternatively share this QR Code via social media or print business cards with your QR Code on them. There is no limit to your imagination when it comes to the distribution of QR Codes.
Create Premium QR Codes
There are however alternative options that cost a small bit of money but included in this is tracking of how many users actively scanned your code, white-labelling and customised branding. The service we at SJP Consultancy use is https://my.qr-code-generator.com/ and we make use of the advanced option so that we can create dynamic QR Codes and continue to measure and improve our “scanability”.
Customized branding will offer and you level of sophistication and professionalism when you develop and share QR Codes, and therefore this can offer you a competitive advantage in your own industry. While paying for customized branding can cost a bit of extra money it will pay dividends in the long term. Customize branding can include the likes of being able to upload a logo change the colour scheme of the QR Code itself and even the type of layout that the QR Code makes use of such as the shape of the individual pixels and the three large eyes in the corner.
Step 1: Follow the link https://my.qr-code-generator.com/ to open the dashboard and click CREATE QR CODE.
Step 2: Select the type of QR Code type that you would like to use.
Step 3: Once you have made a selection, click NEXT to be transferred to the next page.
Step 4: Enter the link that you wish to redirect your prospects to.
Step 5: Design your QR Code in whatever way that you like. Consider using your brand colours, adding a frame and most importantly uploading your logo. You can also change the name of the short URL with access to these premium features. This can be useful if what you say can be abbreviated.
Step 6: When you are happy with your design, click the save button and prepare to download the QR Code.
Step 7: Click the 3 dots hamburger icon to select the format that you would like to download the QR Code for. The QR Code can be saved as a PNG, JPEG, SVG, or an EPS file on your computer.
Step 8: View and test the new QR in your folder by scanning with your mobile device. This should redirect you to the destination link you have set on the Generator. After this your New QR Code is ready for distribution and use for you and your company.
What to Avoid
Not informing your Employees about your QR Code Campaign.
There are a few things to avoid with the use of QR Codes. The first is very simple but often overlooked and that is the failure of letting your team know that there is a QR Code Campaign active for the company. If your employees, your management are uninformed about the campaign then that means they are not in a position to help a prospect if they have a question about a particular QR Code Campaign.
Failure to educate them in the goings on in the marketing strategy also makes them appear uniformed, and as a result unprofessional. Poor professionalism will cost potential sales and create unhappy prospects. Educating your workforce about the use of QR Codes in the application to their business and the type of QR Code campaigns that are active will mitigate any confusion within the organization.
Be Patient with Prospects who don't Understand the Process
The second thing to avoid is also to prevent sounding patronizing to an individual who does not understand how QR Codes work. Although QR Codes have existed for nearly 2 decades, it is only now that they are starting to take prevalence in the modern world. Ensure your employees and management are capable of being patient with people who may have difficulty in understanding how it works and to be able to show them step by step.
It may also be useful to have secondary information next to the QR Code such as an email address, phone number, or a website link in the event that the QR Code redirects to a 404 by simply not working, or if the user doesn’t understand the process or does not have the facility to scan a QR Code for themselves.
Use an Appropriate Size
Thirdly, to prevent QR Code failure, it is important to make sure that the QR Code is large enough to be scanned. Generally, as a rule of thumb, it should measure about an inch in height and in width from approximately 3 inches away.
If the QR Code is too small then it is possible that cameras on mobile devices would have difficulty in scanning it because the camera on mobile devices need a minimum focal point in order to take a photo of an image with clarity, which is typically about 2 inches away. Any closer and the image will become blurred and therefore the data encoded on the QR Code may become inaccessible for those making an effort to scan it.
Remember Colour Theory
Lastly, if you wish to make use of your branding colours when developing your QR Code then it is important that colours are easily scannable and that there is sufficient contrast between the pixels and the background that they are plotted on.
For example, if your company has both yellow and black as the primary colours of your brand, it will not make sense to retain yellow as the pixel colour because it has poor contrast to white. Instead, you can use black, and you can have yellow as the accent colour, or alternatively if you are adamant on having yellow as the pixel colour then you can change the white background to a black background by playing with some of the settings.
Colour theory is important here and it is important that it is visible to the naked eye but also makes some cohesive sense. That is why we at SJP Consultancy decided to incorporate back onto the rings of our eyes on the QR Code to show people that it is a QR Code and help them recognize it as a normal QR Code – just with some additional quirks and design in mind!
If You Want To Receive More Information about QR Codes For your business, Contact SJP Consultancy For A discussion about it and how one might apply these codes within your website and improve your business for the long term. Contact SJP Consultancy Directly by Clicking Here. if you wish to make an inquiry you can contact us by email at firstname.lastname@example.org where we will answer any your questions in short working order.